I'm Ben Page — insurance agent, agency owner, and author of Escape the Price Battlefield. I wrote that book because I spent 20 years figuring out what actually works in this business, and I got tired of watching good agents lose to bad advice. I'm still in the trenches, and I've got a lot more to share.
Get my best tips for agents and agency owners — straight from someone who's still doing it.
I'm inNo spam. No automated drip campaigns. Just me, occasionally, with something actually worth reading.
I've been selling insurance, leading teams, and building agencies since 2000. I'm not a retired guru selling courses from a beach. I still run my agency. I still talk to clients. I still lose deals and learn from them.
The book came from a simple frustration: I watched talented agents get crushed because they were trained to compete on price, or worse, to make "value pitches" that sound great in a seminar but fall flat in someone's living room.
So I wrote down everything I actually do. The stuff that works. Not the stuff that sounds good on a stage.
If you read it and something clicked — I've got a lot more where that came from.
Insurance Sales Secrets — 20 Years of My Best Secrets for Winning New Business Outside of Price, Coverage, or a Value Pitch
The core idea is simple: people don't buy insurance. They buy the person selling it. If you win the trust, you win the business — and price just needs to be in the ballpark.
The book walks you through my entire method, step by step. From the first phone call to the close. No theory. No fluff.
Get it on Amazon →I read every email I get. If you have a question about something in the book, want to share a win, or just want to connect with another agent who gets it — I'd love to hear from you.
ben@benpage.us